International Marketing
ISBN-10:
0071111034
ISBN-13:
9780071111034
Author(s): Philip R. Cateora; John Graham
Edition: 12th Revised edition
Released: Mar 01, 2004
Publisher: McGraw-Hill Education - Europe
Format: Paperback, 697 pages
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Description:
International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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