Entrepreneurship by Hisrich, Robert; Peters, Michael; Shepherd, Dean

The focus of Hisrich is on the theory of entrepreneurship and the methods of formulating, planning, and implementing new ventures. The new "Hands-On Activity" feature incorporates group work assignments, going beyond theory and stimulating discussion. Hisrich offers comprehensive coverage of theoretical principles balanced with practical application. Hisrich covers all aspects of the entrepreneurial process starting with opportunity assessment and finishing with the actual management of a growing company. At the same time, students are exposed to detailed descriptions of "how to" embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate, in a practical way, successful and not-so-successful ventures.