<p>The focus of Hisrich is on the theory of entrepreneurship and the methods of formulating, planning, and implementing new ventures. The new "Hands-On Activity" feature incorporates group work assignments, going beyond theory and stimulating discussion. Hisrich offers comprehensive coverage of theoretical principles balanced with practical application. Hisrich covers all aspects of the entrepreneurial process starting with opportunity assessment and finishing with the actual management of a growing company. At the same time, students are exposed to detailed descriptions of "how to" embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate, in a practical way, successful and not-so-successful ventures.</p>

Entrepreneurship by Hisrich, Robert; Peters, Michael; Shepherd, Dean

Business & Money

Hisrich, Robert

Business Development & Entrepreneurship

McGraw-Hill Ryerson Higher Education

Entrepreneurship, Second CDN Edition

McGraw-Hill/Ryerson

Entrepreneurship

Peters, Michael

Economics

McGraw-Hill Education (ISE Editions)

<p>Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.</p>

Shepherd, Dean

Management & Leadership

McGraw-Hill/Irwin

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