Entrepreneurship by Hisrich, Robert; Peters, Michael; Shepherd, Dean

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Entrepreneurship by Hisrich, Robert; Peters, Michael; Shepherd, Dean image
ISBN-10:

0070922926

ISBN-13:

9780070922921

Author(s): Hisrich, Robert
Edition: Canadian
Released: Mar 30, 2006
Format: Hardcover, 640 pages
Related ISBN: 9781260043730

Description:

The focus of Hisrich is on the theory of entrepreneurship and the methods of formulating, planning, and implementing new ventures. The new "Hands-On Activity" feature incorporates group work assignments, going beyond theory and stimulating discussion. Hisrich offers comprehensive coverage of theoretical principles balanced with practical application. Hisrich covers all aspects of the entrepreneurial process starting with opportunity assessment and finishing with the actual management of a growing company. At the same time, students are exposed to detailed descriptions of "how to" embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate, in a practical way, successful and not-so-successful ventures.

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