Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Business: A Changing World

Business & Money

O. C. Ferrell

Management & Leadership

McGraw-Hill Higher Education

With the most up to date content and technology available, Business: A Changing World represents the best value available in the brief Introductory Business market today. What sets Ferrell apart is an unrivaled mixture of topical depth, current content and student-focused design and pedagogy. Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format providing instructors the opportunity to cover all key business concepts in a single semester.

Business: A Changing World with Connect Access Card, Fourth Canadian Edition

McGraw-Hill Ryerson Higher Education

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Geoffrey A. Hirt

Mcgraw-Hill (Tx)

Linda Ferrell

Irwin/McGraw-Hill

If your class requires an online access code, this does not come with one but one may be purchased via the publisher directly.

M: Business (Magazine)

McGraw-Hill.

In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.
To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.
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New! Net Sights boxes, one per chapter, highlight web sites that students can visit to follow up on concepts, companies, and issues introduced in the text.Carefully chosen colors draw attention to important points, and photos—as well as advertisements—illustrate the real-world application of chapter concepts.</li>
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New! Internet Exercise &amp; Resources have been revised or replaced with new activities that prompt students to explore how real companies apply the theories covered in each chapter.</li>
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Marketing comes in a flexible loose-leaf format packaged with the Real Deal UpGrade CD-ROM, and sells for considerably less than a standard hardcover text.</li>
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Marketing

William M. Pride

South-Western College Pub

PRIDE-FERRELL Marketing

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Pride-Ferrell Marketing

See the best price to sell, buy, or rent books by O. C. Ferrell. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by O. C. Ferrell

See the best price to sell, buy, or rent books by O. C. Ferrell. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business: A Changing World

Business: A Changing World with Connect Access Card, Fourth Canadian Edition

Business: A Changing World

Business: A Changing World

M: Business (Magazine)

Marketing

Pride-Ferrell Marketing