Principles of Marketing

Education & Teaching

Gary M. Armstrong

Gary Armstrong Philip R. Kotler Philip Kotler

Schools & Teaching

Pearson: Prentice Hall

Politics & Social Sciences

Gary Armstrong Philip Kotler

Social Sciences

<p>Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.</p>

Marketing: An Introduction [RENTAL EDITION]

Pearson

Principles Of Marketing

Philip Kotler

<p>This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.</p>

Marketing: an Introduction, Plus MyMarketingLab with Pearson Etext

Business & Money

Pearson/Education

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Books by Gary M. Armstrong