Marketing: An Introduction [RENTAL EDITION]

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Marketing: An Introduction [RENTAL EDITION] image
ISBN-10:

0135192129

ISBN-13:

9780135192122

Edition: 14th edition
Released: Jan 01, 2018
Publisher: Pearson
Format: Paperback, 0 pages

Description:

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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