Marketing: an Introduction, Plus MyMarketingLab with Pearson Etext

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Marketing: an Introduction, Plus MyMarketingLab with Pearson Etext image
ISBN-10:

0273767283

ISBN-13:

9780273767282

Edition: Global ed of 11th revised ed
Released: Jan 01, 2012
Format: Paperback, 0 pages

Description:

This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

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