Marketing

Business & Money

Roger A. Kerin

Eric N. Berkowitz

Frederick G. Crane

Management & Leadership

McGraw-Hill/Ryerson

Marketing (McGraw-Hill International Editions)

Marketing & Sales

McGraw-Hill Education

<p>This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.</p>

Steven W. Hartley

William Rudelius

McGraw-Hill College

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

Irwin

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Richard d Irwin

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Books by Eric N. Berkowitz