A series of graded readers covering a wide range of styles and kinds of English, both fiction and non-fiction, with comprehension exercises, questions and crosswords. Level 4 has a vocabulary of 1500 words. This reader has an accompanying cassette.

Doctor Jekyll and Mr.Hyde

Education & Teaching

Robert Louis Stevenson

Norman Wymer

Schools & Teaching

Pearson English Language Teaching

The Prince and the Poor Boy (Collins English Library Level 2)

Reference

Twain, Mark

English as a Second Language

Organizational Behaviour: Concepts, Controversies, Applications

Stephen P.

Langton Nancy Robbins

Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).

Marketing Management

Philip Kotler

Peggy H. Cummingham

Ronald E. Turner

Business & Money

Side by Side: Reference Guide

Molinsky, Steven J.

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