Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Market-Based Management: International Version

Best, Roger

Pearson Educacion

This best-selling text offers a balanced approach to issues as it explores today,s multicultural landscape and how to prepare teachers to use equitable and reflective decision making in their multicultural classrooms. The ninth edition of Multicultural Education in a Pluralistic Society was designed to introduce prospective teachers to the different cultural groups to which students and their families belong. In this time of extensive standardized testing, we must remember that students are the center of teaching. We have to understand and build on their cultures and experiences to help them learn at the highest levels. In this regard, this book provides background on the diversity of the nation,s students, explores the social and educational issues faced by teachers in diverse classrooms, and guides the reader to think critically and reflectively about their decisions as a teacher in a multicultural education classroom.

Multicultural Education in a Pluralistic Society

Business & Money

Donna M. Gollnick

Investing

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The Economics of Money, Banking and Financial Markets: The Business School Edition

Politics & Social Sciences

Frederic S. Mishkin

Social Sciences

What students and clinicians need to know about the most recent advances in the changing state of audiology is presented in this accessible resource. Included is coverage of important contemporary issues such as professional practice documents, evidence based practice, multicultural issues, and advances in computer and web-based rehabilitation activities. Written by a renowned team of experts and highly regarded in the field, Introduction to Audiologic Rehabilitation, 6/e is a reader-friendly, well-organized, cohesive treatment based on a proven model, framed within the concepts of the World Health Organization.

Introduction to Audiologic Rehabilitation Pie No Us Sale

Medical Books

Schow, Ronald L.

Medicine

Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills. The text emphasizes how to choose among those skills and make effective communication choices in a variety of personal, social, and workplace relationships.

The Interpersonal Communication Book

DeVito, Joseph A.

Physiology of Behavior

Neil R. Carlson,Neil Carlson

Health, Fitness & Dieting

Enlivens theories through illustrative biographies, clear explanations, the latest research Theories of Personality provides an overview of major classic and current theories of personality, brings theories to life through the interpretation of illustrative biographies, and integrates a clear explanation of theory with the latest research. In the sixth edition, the organization has changed to reflect the current changes in the field of personality, focusing more on new theories and leaving behind topics that have faded into the historical past. Learning Goals Upon completing this book, readers should be able to: * Have a clear understanding of the theories of personality * Identify the major and current theories of personality * Illustrate a real-life example of major concepts of personality theory * Apply theoretical ideas to understanding particular individuals they may encounter in their professional work and personal lives Note: MySearchLab with eText does not come automatically packaged with this text. To purchase the MySearchLab with eText, please visit: www.mySearchLab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost): ValuePack ISBN-10: 0205860869/ ValuePack ISBN-13: 9780205860869

Theories of Personality: Understanding Persons

Cloninger, Susan C.

Psychology & Counseling

0321853180 / 9780321853189 Strategies for Successful Writing: A Rhetoric, Reader and Research Guide with NEW MyCompLab Package consists of: 0205760112 / 9780205760114 Strategies for Successful Writing: A Rhetoric, Reader and Research Guide, Brief Edition 020589190X / 9780205891900 NEW MyCompLab - Valuepack Access Card

Strategies for Successful Writing: A Rhetoric, Reader, and Research Guide, Brief Edition

Reference

James A. Reinking

Dictionaries & Thesauruses

Foundations of Earth Science with Masteringgeology

Frederick K. Lutgens

This textbook is brand new in plastic wrap. I have not touched it since I purchased it myself. It is the Campbell's Essential Biology Fifth International Edition by PEARSON. This book is written in english and usable for most intro biology courses.

Campbell Essential Biology

Science & Math

Simon, Eric J.

Biological Sciences

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