Market-Based Management: International Version
Description:
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Best prices to buy, sell, or rent ISBN 9780132848169
Frequently Asked Questions about Market-Based Management: International Version
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