Market-Based Management: International Version

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Market-Based Management: International Version image
ISBN-10:

0132848163

ISBN-13:

9780132848169

Author(s): Best, Roger
Edition: 6th edition
Released: Jan 01, 2011
Format: Paperback, 528 pages

Description:

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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