Appropriate for four-year and two-year undergraduate courses in Principles of Marketing. No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this framework the text explores such cutting-edge topics as e-commerce and the technological revolution, integrated marketing communications, and entrepreneurship. With the explosion of new marketing technologies today, students are as likely to end up working for small, new, dynamic firms as they are to be employed by the traditional big companies. The text therefore covers not only the Four Ps and other marketing basics, but also introduces students to the new era of social and environmental awareness, singling out companies that conduct business ethically and return value to society. The text also addresses such themes as the importance of building relationships with customers and developing a global perspective.

Arithmetic activities handbook: An individualized and group approach to teaching the basic skills

Business & Money

Sykes, Edna L

Marketing & Sales

Parker Pub Co

For courses in Health Economics, U.S. Health Policy/Systems, or Public Health, taken by health services students or practitioners, the text makes economic concepts the backbone of its health care coverage. Folland, Goodman and Stano's book is the bestselling Health Care Economics text that teaches through core economic themes, rather than concepts unique to the health care economy. This edition contains revised and updated data tables, where applicable. The advent of the Patient Protection and Affordable Care Act (PPACA) in 2010 has also led to changes in many chapters, most notably in the organization and focus of Chapter 16.

Environmental science activities: Handbook for teachers

Science & Math

Del Giorno, Bette J

Earth Sciences

International track and field coaching encyclopedia,

Wilt, Fred

Reference

Provides practical tools for building effective programs and winning teams. This guide offers techniques and strategies with scores of drawings and photos. It also includes over 100 reproducible letters, forms, diagrams, and training schedules.

Track & Field Coach's Survival Guide: Practical Techniques and Materials for Building an Effective Program and Success in Every Event

Sports & Outdoors

Wallace, Edward L.

Other Team Sports

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