Arithmetic activities handbook: An individualized and group approach to teaching the basic skills

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Arithmetic activities handbook: An individualized and group approach to teaching the basic skills image
ISBN-10:

0130460869

ISBN-13:

9780130460868

Author(s): Sykes, Edna L
Edition: First Edition
Released: Jan 01, 1976
Publisher: Parker Pub Co
Format: Hardcover, 239 pages

Description:

Appropriate for four-year and two-year undergraduate courses in Principles of Marketing.

No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this framework the text explores such cutting-edge topics as e-commerce and the technological revolution, integrated marketing communications, and entrepreneurship. With the explosion of new marketing technologies today, students are as likely to end up working for small, new, dynamic firms as they are to be employed by the traditional big companies. The text therefore covers not only the Four Ps and other marketing basics, but also introduces students to the new era of social and environmental awareness, singling out companies that conduct business ethically and return value to society. The text also addresses such themes as the importance of building relationships with customers and developing a global perspective.

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