What's Key:Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. CasePilot: an interactive business simulation to improve your case analysis skills. Marketing Updates: current and archived articles organized by chapter. Research Navigator: a portal for online research. Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.

Principles of Marketing (OneKey)

Business & Money

Marketing & Sales

Nelson

See the best price to sell, buy or rent books by the Nelson publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Nelson

See the best price to sell, buy or rent books by the Nelson publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principles of Marketing (OneKey)