Principles of Marketing (OneKey)
ISBN-10:
0131939084
ISBN-13:
9780131939080
Edition: 11Rev Ed
Description:
What's Key:Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. CasePilot: an interactive business simulation to improve your case analysis skills. Marketing Updates: current and archived articles organized by chapter. Research Navigator: a portal for online research. Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.
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