Robinson Crusoe

Literature & Fiction

Clarke, Philip

Literary

Hachette Audio

Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan.  In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert. Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact.

What Clients Love: A Field Guide to Growing Your Business

Business & Money

Beckwith, Harry

Processes & Infrastructure

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

<p>The latest addition to the practical Rich Dad's series explains how to eliminate "bad debt"--including credit card bills and other unsecured debt--while maximizing "good debt" such as home mortgages and other such investments in order to promote and build personal wealth.</p>

Rich Dad's Guide to Becoming Rich: Without Cutting Up Your Credit Cards

Kiyosaki, Robert T.

Lechter, Sharon L.

Economics

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