<p>Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.</p>

What Clients Love: A Field Guide to Growing Your Business

Business & Money

Beckwith, Harry

Management & Leadership

Business Plus

Marketing & Sales

Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan.  In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert. Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact.

Processes & Infrastructure

Hachette Audio

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

<p>Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. Readers will learn how to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact and harness the changes that keep one's clients not only happy, but thrilled and grateful in</p>

Enamore a sus clientes (Spanish Edition)

Economics

Empresa Activa

See the best price to sell, buy, or rent books by Beckwith, Harry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Beckwith, Harry

See the best price to sell, buy, or rent books by Beckwith, Harry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business

Enamore a sus clientes (Spanish Edition)