This book presents the concepts, theory and applications in a clear and concise manner. The eighteen chapters of the book are divided into two main parts, progressing from micro- to macroeconomics, illustrated throughout by the use of examples. The third edition updates the real world data and includes a new chapter on the economic implications of major environmental factors, such as pollution and traffic congestion, and expanded material on long-run production, regional policy, monetary union, deregulation and aggregate demand and supply. *Up to date with all recent policy changes and European developments. *Numerous illustrative examples and self-test questions with answers.

Economics (Frameworks)

Business & Money

Ison, Stephen

Economics

Ft Pr

Now in its fourth edition, consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.

Consumer Behaviour: A European Perspective

Solomon, Michael R.

Askegaard, Soren

Barmossy, Gary

Economics 4th edition is a concise introduction to the core principles of economics, aimed at students taking their first, and probably only, one semester course in Economics. These students may be taking a business related degree, or may be from other degree schemes in the university taking a service course in Introductory Economics. There is a balanced split between the micro and macro economics section and the use of case studies and numerous examples makes this a lively little book for the reader. The real difference that this book offers the student is the amount and variety of questioning material that will really test their understanding.

Wall, Stuart

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. Companion Website Student Access Card: Consumer Behaviour

Consumer Behaviour: A European Perspective Enhanced Media Edition Pack

Marketing & Sales

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Books by Ft Pr

See the best price to sell, buy or rent books by the Ft Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Economics (Frameworks)

Consumer Behaviour: A European Perspective

Economics

Consumer Behaviour: A European Perspective Enhanced Media Edition Pack