This book takes a fresh, pragmatic approach to database systems. With a strong design focus and using realistic case studies throughout, readers can master an accessible, step-by-step methodology, learn how to apply this to design and build applications, and gain a good understanding of the issues involved in building the systems.

Database Systems: A Practical Approach to Design, Implementation and Management (International Computer Science Series)

Science & Math

Thomas M. Connolly

Mathematics

Addison-Wesley Pub (Sd)

This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.

Strategic Management and Business Policy

Business & Money

Thomas L. Wheelen

Management & Leadership

B&gt; E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

E-commerce: Business, Technology, Society

Laudon, Kenneth C.

Traver, Carol Guercio

Traver, Carol G.

Technology

This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is a realistic treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

E-Commerce: business. technology. society. Updated Edition

Thoroughly updated in this edition, this book delivers a comprehensive introduction to database theory and database design, with many examples of implementation. All the important data models are covered, including entity-relationship, relational, object-oriented, hierarchical, and network, although the emphasis on relational clearly reflects its place in industry.

Fundamentals of Database Systems

Computers & Technology

Ramez, Elmasri

Computer Science

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