Strategic Management and Business Policy

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Strategic Management and Business Policy image
ISBN-10:

0201563886

ISBN-13:

9780201563887

Edition: 5th
Released: Jan 01, 1995
Format: Hardcover, 1217 pages

Description:

This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.

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