Crossing the Chasm

Crossing the Chasm image
ISBN-10:

1841120006

ISBN-13:

9781841120003

Released: Jan 01, 1998
Format: Paperback, 256 pages
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Description:

This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.











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