This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.

Crossing the Chasm

Moore, Geoffrey A.

Capstone Publishing

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Books by Capstone Publishing

See the best price to sell, buy or rent books by the Capstone Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Crossing the Chasm