Loose Leaf for Introduction to Mass Communication

Loose Leaf for Introduction to Mass Communication image
ISBN-10:

1265033153

ISBN-13:

9781265033156

Edition: 12
Released: Jan 06, 2022
Publisher: McGraw-Hill.
Format: Loose Leaf, 464 pages
to view more data

Description:

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the presents emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.\nBy understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries.\nThe new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material in this edition reflects the latest developments in new digital technologies and highlights the most current research in the field.\nWith Introduction to Mass Communication, students will have access to a suite of assessments and presentation tools to help them become successful and confident communicators in the workplace, including:\n-Video Capture powered by GoReact™ is the best way to give feedback on student presentations. It makes assigning and providing personalized feedback easy and it helps improve student outcomes and confidence.
-SmartBook 2.0 provides a personalized and adaptive learning experience for students, while highlighting the most impactful communication concepts the learner needs to study at that time.
-Application-Based Activities are highly interactive, automatically graded, learn-by-doing exercises that provide students a safe space to apply their problem-solving skills to real-world scenarios.
-Writing Assignments offer faculty the ability to assign a full range of writing assignments to students (both manual-scoring and auto-scoring) with just-in-time feedback.

Low Price Summary






Top Bookstores


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.