Introduction to Mass Communication : Media Literacy and Culture

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.   Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Politics & Social Sciences

Baran, Stanley J.

Social Sciences

Mcgraw-Hill (Tx)

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

Humor & Entertainment

McGraw-Hill Humanities/Social Sciences/Languages

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb

Baran,Stanley

Science & Math

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

Introduction to Mass Communication: Media Literacy and Culture with PowerWeb

While encouraging students to take more active roles as media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. The sixth edition includes a completely reorganized Chapter 13 (Theories and Effects of Mass Communication) that reflects recent historical and theoretical analyses, coverage of new models in music recording and distribution with special attention to Radiohead's "pay what you want" experiment, extended discussion of massive multiplayer online games (MMOs), and much more. "On the whole this is a great text that I plan to use in the foreseeable future for my Mass Media &amp; Society course and that I would strongly recommend to anyone teaching an introductory course on mass communication." Biswarup Sen, University of Oregon "It is an excellent undergraduate text. I like how culture is contextualized up front and then is consistently referenced throughout the text with text call-outs highlighting contemporary issues." Lisa A. Stephens, University at Buffalo "I really appreciate that Baran includes a chapter on video games, which is a big industry, very present in students' lives, and treated too cursorily by comparable texts." Cynthia Chris, College of Staten Island Includes Media Literacy worksheets, PowerPoint® slides, a Web tutorial, chapter self-quizzes with feedback, key terms flash cards, hot links to media resources for the student, and more. Provides an inside look at the daily operations of a television station, a radio station, a newspaper, a public relations company, and Vibe magazine. Archived NBC News and The Today Show video clips also help bring to life the concepts discussed in the text.

Introduction to Mass Communication: Media Literacy and Culture, 4th Edition

McGraw-Hill College

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy And Culture

McGraw-Hill Humanities Social

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.  Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Mayfield Pub. Co

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Introduction to Mass Communication 2001: Media Literacy and Culture

See the best price to sell, buy, or rent books by Baran, Stanley J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baran, Stanley J.

See the best price to sell, buy, or rent books by Baran, Stanley J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Introduction to Mass Communication : Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture, with Free Media Interactive Student CD-ROM and PowerWeb

Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb

Introduction to Mass Communication: Media Literacy and Culture with PowerWeb

Introduction to Mass Communication: Media Literacy and Culture, 4th Edition

Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition

Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy And Culture

Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication 2001: Media Literacy and Culture