Loose Leaf for Marketing

Loose Leaf for Marketing image
ISBN-10:

1260151859

ISBN-13:

9781260151855

Author(s): Grewal, Dhruv
Edition: 6
Released: Feb 22, 2017
Format: Loose Leaf, 720 pages
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Description:

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

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