Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

Marketing

Business & Money

Grewal, Dhruv

Levy,Michael

Marketing & Sales

McGraw-Hill/Irwin

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.

M: Marketing w/Review Cards & OLC Access Card

M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. <ul>
<li>Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. </li>
<li>Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. </li>
<li>Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. </li>
<li>
M:Marketing 2e also includes unmatched teaching support.</li>
</ul>

M: Marketing with Premium Content Access Card

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect– 9780077713324.

LOOSE-LEAF MARKETING

McGraw-Hill Education

Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

Connect 1-Semester Access Card for M: Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Marketing with Connect Access Card and Practice Marketing Access Cards

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect – 9780077713324.

Loose Leaf for Marketing with Connect Access Card and Practice Marketing Access Cards

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect – 9780077713324.

Loose Leaf Marketing with Connect Access Card

Economics

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Marketing with Connect Access Card

See the best price to sell, buy, or rent books by Grewal, Dhruv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Grewal, Dhruv

See the best price to sell, buy, or rent books by Grewal, Dhruv. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing

Marketing

M: Marketing w/Review Cards & OLC Access Card

M: Marketing with Premium Content Access Card

LOOSE-LEAF MARKETING

Connect 1-Semester Access Card for M: Marketing

Marketing with Connect Access Card and Practice Marketing Access Cards

Loose Leaf for Marketing with Connect Access Card and Practice Marketing Access Cards

Loose Leaf Marketing with Connect Access Card

Marketing with Connect Access Card