Marketing with Connect Access Card and Practice Marketing Access Cards

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Marketing with Connect Access Card and Practice Marketing Access Cards image
ISBN-10:

0077713273

ISBN-13:

9780077713270

Author(s): Grewal, Dhruv
Edition: 4
Released: Sep 07, 2012
Format: Printed Access Code, 0 pages

Description:

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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