ENTREPRENEURSHIP: The Art, Science, and Process for Success

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ENTREPRENEURSHIP: The Art, Science, and Process for Success image
ISBN-10:

1259912191

ISBN-13:

9781259912191

Edition: 3
Released: Jan 03, 2018
Publisher: McGraw-Hill.
Format: Paperback, 368 pages
Related ISBN: 9781260682427

Description:

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

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