For freshman-level courses in Introductory Animal Science. This highly acclaimed, best-selling introduction to animal science explores the depth and breadth of both the livestock and poultry industries. It provides a sound overview of the biological principles of animal science (e.g. reproduction, genetics, nutrition, consumer products, etc.), and offers comprehensive coverage of the practical areas of breeding, feeding, and management of major farm animal species.

Scientific Farm Animal Production- An Introduction to Animal Science (Third Edition)

Business & Money

Robert E Taylor

Ralph Bogart

Job Hunting & Careers

Collier Macmillan

Digital Fundamentals Text book, 5th Edition

Digital Fundamentals

Floyd, Thomas L.

Merrill

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Moore, Geoffrey A.

Harper Business

The Cold Start Problem: How to Start and Scale Network Effects

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and&nbsp;on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.&nbsp; The Cold Start Problem&nbsp;reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Chen, Andrew

"A colorful page-turner." --Walter Isaacson, New York Times Book Review "As important a book on space as has ever been written."&nbsp;--Homer Hickam, Author of Rocket Boys The dramatic inside story of the historic flights that launched SpaceX--and Elon Musk--from a shaky startup into the world's leading-edge rocket company SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA pushing forward into the cosmos, and laying the foundation for our exploration of other worlds. But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank. In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company's first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company's inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space. Filled with never-before-told stories of SpaceX's turbulent beginning, Liftoff is a saga of cosmic proportions.

Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

Biographies & Memoirs

Berger, Eric

Professionals & Academics

William Morrow

“A colorful page-turner.” —Walter Isaacson, New York Times Book Review 
“As important a book on space as has ever been written.” —Homer Hickam, #1 New York Times bestselling author of Rocket Boys 
The dramatic inside story of the historic flights that launched SpaceX—and Elon Musk—from a shaky start-up into the world’s leading-edge rocket company. 
SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA, pushing forward into the cosmos, and laying the foundation for our exploration of other worlds. 
But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling start-up, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank. 
In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company’s first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company’s inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space. 
Filled with never-before-told stories of SpaceX’s turbulent beginning, Liftoff is a saga of cosmic proportions.

William Morrow Paperbacks

Human Relations: Strategies for Success 5e by Lowell Lamberton and Leslie Minor will help you prepare for this changing world. This text covers time-tested, research-based social science and management principles, as well as newer theories and philosophies of human relations drawn from management theory, group theory, personality theory, and relationship theory. More than ever, effective human relations skills are crucial to business success as organizations grow and compete in a global business environment. Employees must have the knowledge and skill to adapt to a workplace where change is frequent and inevitable. Their commitment to the creation of a book that is at once interesting to read, motivating to study, and relevant to a wide variety has been the driving force behind Human Relations: Strategies for Success.

Human Relations: Strategies for Success

Lamberton, Lowell

Minor-Evans, Leslie

McGraw-Hill Education

Probability, Random Variables and Stochastic Processes with Errata Sheet (Int'l Ed)

Probability, Random Variables and Stochastic Processes

Papoulis, Athanasios

Pillai, S

This is a detailed guide to improving readers' relationships with others, both in the work situation and in their personal lives.

Human Relations for Career and Personal Success, Canadian Edition (2nd Edition)

DuBrin, Andrew J.

Geerinck, Terri M.

Pearson Canada

This motivating and conversational volume helps readers achieve better interpersonal relationships at home and on the job by providing them with essential knowledge about human relations. This volume covers all aspects of understanding and managing yourself, dealing effectively with people, developing career thrust and managing your personal life. For those interested in becoming more effective in their work and personal lives through improved interpersonal relations.

Human Relations for Career and Personal Success (6th Edition)

Pearson College Div

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