Marketing Management
Description:
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end o each chapter and in McGraw-Hill's CONNECT, along with marketing plan project suggestions.
Best prices to buy, sell, or rent ISBN 9781259637155
Related Books
- 1
- 2
- 3
- 4
- Marketing ManagementJohnston, MarkISBN-13:9780071283182
- Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:1ISBN-13:9780073529790
- Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:2ISBN-13:9780078028861
- Marketing ManagementGreg W. Marshall; Mark W. JohnstonEdition:2nd editionISBN-13:9781259094972
- Marketing ManagementJohnston, MarkISBN-13:9780071283182
- Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:1ISBN-13:9780073529790
Frequently Asked Questions about Marketing Management
The price for the book starts from $153.82 on Amazon and is available from 24 sellers at the moment.
If you’re interested in selling back the Marketing Management book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing Management book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing Management book is in very low demand now as the rank for the book is 1,171,326 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.