Marketing Management
Description:
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
Best prices to buy, sell, or rent ISBN 9780078028861
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- Loose Leaf Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:2ISBN-13:9780077726126
- Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:1ISBN-13:9780073529790
- Marketing ManagementGreg W. Marshall; Mark W. JohnstonEdition:2nd editionISBN-13:9781259094972
- Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:3ISBN-13:9781259637155
- Loose Leaf Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:2ISBN-13:9780077726126
- Marketing ManagementMarshall, Greg W.; Johnston, Mark WEdition:1ISBN-13:9780073529790
Frequently Asked Questions about Marketing Management
The price for the book starts from $7.48 on Amazon and is available from 26 sellers at the moment.
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The Marketing Management book is in very low demand now as the rank for the book is 1,860,874 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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