Small Business Management: An Entrepreneurial Emphasis
ISBN-10:
0538850779
ISBN-13:
9780538850773
Author(s): Longenecker, Justin G.; Moore, Carlos W.
Edition: 10
Released: Jul 19, 1996
Publisher: South-Western College Pub
Format: Paperback, 730 pages
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Description:
Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.
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