Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

Small Business Management: An Entrepreneurial Emphasis

Business & Money

Longenecker, Justin G.

Petty, J. William

Moore, Carlos W.

Management & Leadership

South-Western College Pub

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.

Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac)

Palich, Leslie E.

College Division, South-Western Pub

Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.

Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places students in the role of decision maker to sharpen their understanding. The book's thorough emphasis on building business plans ensures students can effectively create, manage, and analyze a plan for their own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text and integrated learning system as current and practical now as it was when it led the market in its first edition 50 years ago. This edition's SMALL BUSINESS MANAGEMENT ONLINE student Web site and Small Business and Entrepreneurship Resource Center help provide the valuable understanding students will rely upon throughout their entire business careers.

Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card)

Cd or access code may not be included

Small Business Management (Book Only)

Something Ventured Telecourse Guide for Longenecker's Small Business Management: Launching and Growing Entrepreneurial Ventures

Presents the key points of each text chapter, brief definitions of key terms, and a variety of self-testing materials, including true/false, multiple-choice, fill-in-the-blank, and essay questions. It allows students to pursue self-study of text material.

Small Business Management: An Entrepreneurial Emphasis (GC-Principles of Management)

South-Western Educational Publishing

This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.

Petty, Bill

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

See the best price to sell, buy, or rent books by Longenecker, Justin G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Longenecker, Justin G.

See the best price to sell, buy, or rent books by Longenecker, Justin G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Small Business Management: An Entrepreneurial Emphasis

Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac)

Small Business Management: An Entrepreneurial Emphasis

Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card)

Small Business Management (Book Only)

Something Ventured Telecourse Guide for Longenecker's Small Business Management: Launching and Growing Entrepreneurial Ventures

Small Business Management: An Entrepreneurial Emphasis (GC-Principles of Management)

Small Business Management: An Entrepreneurial Emphasis

Small Business Management: An Entrepreneurial Emphasis