Small Business Management: An Entrepreneurial Emphasis
ISBN-10:
053883045X
ISBN-13:
9780538830454
Author(s): Longenecker, Justin G.; Moore, Carlos W.
Edition: 9
Released: Nov 13, 1993
Publisher: South-Western College Pub
Format: Hardcover, 828 pages
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Description:
This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.
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