Small Business Management (13th, 06) by Longenecker, Justin G - Moore, Carlos W - Petty, J William - [Hardcover (2005)]

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.