Small Business Management (13th, 06) by Longenecker, Justin G - Moore, Carlos W - Petty, J William - [Hardcover (2005)]
ISBN-10:
0324323395
ISBN-13:
9780324323399
Author(s): Justin G. Longenecker; Carlos W. Moore
Edition: 13I.S.ed
Description:
Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.
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