Advertising and Integrated Brand Promotion: With Infotrac

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Advertising and Integrated Brand Promotion: With Infotrac image
ISBN-10:

032431132X

ISBN-13:

9780324311327

Author(s): O'guinn
Edition: International Ed
Released: Jan 01, 2005
Format: Misc. Supplies, 832 pages

Description:

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

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