<p>Like other aspects of business, good advertising is the result of hard work and careful planning.  Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.</p>

Advertising and Integrated Brand Promotion: With Infotrac

Business & Money

O'guinn

Marketing & Sales

Misclenious Publishers

See the best price to sell, buy, or rent books by O'guinn. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by O'guinn

See the best price to sell, buy, or rent books by O'guinn. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising and Integrated Brand Promotion: With Infotrac