Small Business Management: An Entrepreneurial Emphasis
ISBN-10:
032406554X
ISBN-13:
9780324065541
Author(s): Longenecker, Justin G.; Petty, J. William
Edition: 12
Released: Mar 07, 2002
Publisher: South-Western College Pub
Format: Hardcover, 786 pages
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Description:
Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
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