Marketing (Irwin Series in Marketing)

(5)
Marketing (Irwin Series in Marketing) image
ISBN-10:

0256189684

ISBN-13:

9780256189681

Edition: 5
Released: Jan 01, 1997
Publisher: Richard d Irwin
Format: Hardcover, 736 pages

Description:

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

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