Essentials of Investments (IRWIN MCGRAW HILL SERIES IN FINANCE, INSURANCE AND REAL ESTATE)

ESSENTIALS OF INVESTMENTS 3/E is intended for the required Undergraduate Investments course for all finance majors. A significant number of other business majors also take this course as an elective. ESSENTIALS OF INVESTMENTS, 3/E is a text on investment analysis. The authors have eliminated unnecessary mathematical detail and concentrated on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. ESSENTIALS maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships). ESSENTIALS also continues to develop modern topics. However, since it is intended for undergraduates, the authors place more emphasis on securities and security analysis and de-emphasize technical aspects of portfolio analysis. The major objective in this revision is to maintain the current level in content and coverage, but work on improving the text's accessibility by enhancing presentation, pedagogy, and design.