Essentials of Marketing (Irwin Series in Marketing)

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Essentials of Marketing (Irwin Series in Marketing) image
ISBN-10:

0256060096

ISBN-13:

9780256060096

Edition: 4th
Released: Jan 01, 1988
Format: Paperback, 512 pages

Description:

A shorter, but comprehensive version of "Basic Marketing". New material is retained, but excess verbiage and detailed explanations are paired down.

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