Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)
ISBN-10:
0256059896
ISBN-13:
9780256059892
Author(s): Weitz, Barton A.; Levy,Michael
Edition: First Edition
Description:
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
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