Marketing: Real People, Real Choices.

Marketing: Real People, Real Choices. image
ISBN-10:

0137142536

ISBN-13:

9780137142538

Edition: 6th
Released: Jan 01, 2009
Publisher: Prentice-Hall
Format: Paperback, 640 pages
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Description:

Marketing : Real People, Real Choices, 6/E (IE)
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.












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