Strategic Management: Concepts and Cases

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Strategic Management: Concepts and Cases image
ISBN-10:

0136817505

ISBN-13:

9780136817505

Edition: Subsequent
Released: Jan 15, 1998
Publisher: Prentice-Hall
Format: Paperback, 708 pages

Description:

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text covers concepts and techniques of strategic management including external and internal environment opportunities and threats, corporate-level strategies, portfolio management, business unit and functional strategies, and strategy implementation. It also includes a large section on case studies regarding issues related to goods producers, service provider, the global environment, small business, not-for-profit organizations, and ethics and social responsibility. Annotation c. by Book News, Inc., Portland, Or.

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