Strategic Management

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Strategic Management image
ISBN-10:

0023278617

ISBN-13:

9780023278617

Author(s): David, Fred R.
Edition: 5th Edition
Released: Jan 01, 1995
Publisher: Prentice-Hall
Format: Hardcover, 960 pages

Description:

An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.

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