Strategic Management: Concepts, Ninth Edition

(9)
Strategic Management: Concepts, Ninth Edition image
ISBN-10:

0130497940

ISBN-13:

9780130497949

Author(s): David, Fred R.
Edition: 9
Released: Oct 29, 2002
Format: Paperback, 368 pages

Description:

KEY BENFIT: Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.

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