Principles of Marketing [RENTAL EDITION]

(10)
Principles of Marketing [RENTAL EDITION] image
ISBN-10:

0135766591

ISBN-13:

9780135766590

Edition: 18
Released: Jan 02, 2020
Publisher: Pearson
Format: Paperback, 736 pages

Description:

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For principles of marketing courses that require a comprehensive text.

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyLab Marketing

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Best prices to buy, sell, or rent ISBN 9780135766590




Related Books

Frequently Asked Questions about Principles of Marketing [RENTAL EDITION]

You can buy the Principles of Marketing [RENTAL EDITION] book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $92.99 on Amazon and is available from 9 sellers at the moment.

If you’re interested in selling back the Principles of Marketing [RENTAL EDITION] book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Principles of Marketing [RENTAL EDITION] book, the best buyback offer comes from and is $ for the book in good condition.

Principles of Marketing [RENTAL EDITION] book is in low demand now as the rank for the book is 411,166 at the moment. It's a low rank, and the book has not much sales on Amazon.

Not enough insights yet.