Consumer Behavior: Buying, Having, and Being
Description:
For courses in Consumer Behavior.
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Also Available with MyMarketingLab™
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:
0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package
Package consists of:
- 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
- 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
Best prices to buy, sell, or rent ISBN 9780134129938
Related Books
- 1
- 2
- 3
- 4
- Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)Solomon, Michael R.; Zaichkowsky, Judith L.; Polegato, RosemaryEdition:4ISBN-13:9780131740402
- Consumer Behaviour: Buying, Having and BeingMichael R. Solomon; Judith L. Zaichkowsky; Rosemary PolegatoEdition:2ISBN-13:9780130890597
- Royal BoroughFerguson, RachelEdition:First EditionISBN-13:9780130913609
- Consumer Behavior: Buying, Having, and Being, 6th EditionSolomon, Michael R.Edition:SubsequentISBN-13:9780131404069
- Consumer Behaviour: Buying, Having, and Being, Fourth Canadian Edition (4th Edition)Solomon, Michael R.; Zaichkowsky, Judith L.; Polegato, RosemaryEdition:4ISBN-13:9780131740402
- Consumer Behaviour: Buying, Having and BeingMichael R. Solomon; Judith L. Zaichkowsky; Rosemary PolegatoEdition:2ISBN-13:9780130890597
Frequently Asked Questions about Consumer Behavior: Buying, Having, and Being
The price for the book starts from $21.77 on Amazon and is available from 49 sellers at the moment.
If you’re interested in selling back the Consumer Behavior: Buying, Having, and Being book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Consumer Behavior: Buying, Having, and Being book, the best buyback offer comes from and is $ for the book in good condition.
Consumer Behavior: Buying, Having, and Being book is in low demand now as the rank for the book is 206,616 at the moment. It's a low rank, and the book has not much sales on Amazon.
Not enough insights yet.